Wanted: Person to buy air conditioner.
Must have at least one full time job, prefer additional part time job.
Must own at least one primary home and preferably a vacation home.
Must provide personal transport of product during our business hours.
Prefer 4 years previous air conditioner owner experience and/or a degree in air conditioner maintenance and repair.
Please fill out and forward the attached application to purchase an air conditioner and send to our department of home appliances. Please, no phone calls.
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Do you think you’d get many air conditioner sales with this method?
What is missing from the above? Does it make it easy to understand what you, the purchaser, are receiving? Does it make you want to do business with this company?
Can you understand how the above posting would turn off/turn away a large percentage of qualified air conditioner customers? How could you attract and encourage air conditioner customers using more appropriate sales and marketing?
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As a business, do you wonder why ‘the right people’ aren’t applying for your job openings? The above is what many job listings look like to an applicant.
How could you change your marketing to attract and encourage the job candidates you seek?
